In lesson we watched The Dukes- Vampire music video. We also learned about Performance music videos. This is when the band and the artist is performing their own song. This often takes place in live concerts but it can also occur in studios.
The second type of music video we learned about was Conceptual/narrative. This type of music video focuses on the images and concentrates on the story running through the video or being narrated.
The final form of music video is Conceptual/Non-Narrative which focuses on the images and the collection of random images.
The Dukes- Vampire
The genre music of this video is pop-rock. However more soft rock because of the use in the drums is not so strong. As well as this rock relates to vampires which is the name of the song and blood etc. The reason why it is also classed as pop is because it isn't as strong as full on rock. The reason as to why the genre of this music video is pop-rock is because the majority of people listen to pop and it makes more money because people WANT to listen to it more. Some other pop artists includes Justin Bieber, Justin Timberlake etc.
The video is conceptual and non narrative because it makes the audience think and shocks them. It attracts the audience through the catchness, so that they remember the band from the shock mainly. It doesn't narrate a story.
The target audience is mainly teenagers and mild goths up till the age of 35. Old people don't really approve of the theme vampires and because vampires are more common with the younger generation due to the current trends such as Twilight.
The representation of fruit is portrayed negatively. This can have a affect on the younger generation because the British government are trying to recommend fruit and vegetable for a healthier lifestyle. Therefore the use of fruit has shocked the viewers, as they are playing with images and how we see it as the audience. This can also be called Meditation, where the images has been changed by humans to give a manipulative conception.
The band itself are not so important in the video. they focus more on portraying their lyrics and the theory behind the music. There was also no interaction with the audience.
We learned about the conventions of music video genres. This includes..:
1) Rapid shot changes- this is random images and short video clips.
2) Poetic images- this is images that is linked to the emotions and lyrics.
3) Imagery- this is the use of images to narrate a story.
4) Fairytale story- this is the classic, typical Hollywood boy meets girl story.
5) Jump cuts- this is to fit in a a whole story within a very short amount of time.
6) Editing is linked to the music- the editing of the music links to the beat of the music as the rhythm of the editing is in time with the rhythm of the music.
7) Creating a spectacular- for example Britney Spears- Circus. This is more performance, Spectacle etc.
Music videos can also deliver a social message. There are many music videos that do this for example Dope Boyz- Hope, The Bilz Ft Kashif- One Voice, We Are The World 2010, etc. These are all music videos which are trying to help the community/ society and are trying to help the world overall. they can be there to help raise money for charity events and a good cause etc.
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